Petaling Jaya, October 20, 2008 - Honda Malaysia Sdn Bhd today announced that the Civic Hybrid will now cost between RM125,000 to RM130,000 after taking into consideration the exemption of 100% import duty and 50% excise duty on new hybrid CBU vehicles below 2,000cc as announced in the Budget 2009.

Honda Civic Hybrid

Honda Civic Hybrid

"With this revised pricing for the Civic Hybrid, we are also increasing our sales target for the Civic Hybrid to 30 units per month, from the original target of 5 units per month," said Mr Atsushi Fujimoto, Managing Director and Chief Executive Officer of Honda Malaysia Sdn Bhd.

"Globally, there has been overwhelming demand for the Civic Hybrid and Honda Motor Co. Ltd., Japan is currently facing a shortage of supply to meet the increased demand. Customers who have placed orders for the Civic Hybrid can expect to receive their cars by February 2009. The actual price of the Civic Hybrid can only be determined in February when the first batch of the Civic Hybrids arrive in Malaysia," Mr. Fujimoto added.

With the revised pricing for the Civic Hybrid, Honda Malaysia believes that it will encourage more Malaysians to opt for environmentally responsible technology that are also fuel-efficient. The Civic Hybrid can give up to 31 km/litre, significantly more than most conventional engine vehicles.

As the pioneer in introducing Hybrid technology to Malaysians, Honda will continue to educate and build awareness of the Hybrid technology amongst Malaysians. The urgency to promote advanced technology that are fuel efficient and reduce fuel consumption is a worldwide need to decelerate climate change and also lessen dependence on fossil energy. As such, globally, Honda is committed to continue developing technologies which are gentle on the environment yet fun to drive.