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Sep 5th , 2008

Honda Malaysia Presents One Unit of 1st Generation Civic Hybrid to The Otomotif College

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Petaling Jaya, 5 September 2008 - Honda Malaysia Sdn Bhd today signed a Memorandum of Understanding (MOU) with The Otomotif College (TOC) to present them with one unit of the 1st Generation Honda Civic Hybrid. The presentation is Honda Malaysia's contribution in support of TOC's commitment to provide the best automotive learning experience to its students.

Mr. Atsushi Fujimoto presents the key of Civic Hybrid to Ms. Adelaine Foo, CEO and Founder of TOC, witnessed by En. Azman Idris, Honda Malaysia President and COO and En. Haji Mohd Aripin bin Harun, Chief Executive and Principal of TOC.
Mr. Atsushi Fujimoto presents the key of Civic Hybrid to Ms. Adelaine Foo, CEO and Founder of TOC, witnessed by En. Azman Idris, Honda Malaysia President and COO and En. Haji Mohd Aripin bin Harun, Chief Executive and Principal of TOC.
(From left) En. Azman Idris, Honda Malaysia President and COO, Mr. Atusushi Fujimoto, MD & CEO of Honda Malaysia, Ms. Adelaine Foo, CEO and Founder of TOC and En. Haji Mohd Aripin bin Harun, Chief Executive and Principal of TOC.
(From left) En. Azman Idris, Honda Malaysia President and COO, Mr. Atusushi Fujimoto, MD & CEO of Honda Malaysia, Ms. Adelaine Foo, CEO and Founder of TOC and En. Haji Mohd Aripin bin Harun, Chief Executive and Principal of TOC.

Signing the MOU on behalf of Honda Malaysia was Managing Director and Chief Executive Officer Mr. Atsushi Fujimoto, while CEO and Founder of The Otomotif College Ms. Adelaine Foo signed on behalf of TOC. En. Azman Idris, Honda Malaysia President and Chief Operating Officer and En. Haji Mohd Aripin bin Harun, Chief Executive and Principal of TOC were present to witness the MOU signing.

Commenting on the MOU and the presentation of the Civic Hybrid to TOC, Mr. Atsushi Fujimoto said, "The Hybrid is a result of Honda's ongoing commitment to environmentally responsible technology. The results include world-changing advances in fuel economy, low emissions and alternative energy sources for the future. It is all part of Honda's environmental thinking in action through advanced technology. With the presentation of the Civic Hybrid to TOC, we are positive that it will contribute to the practical learning experience of the students in the automotive industry, especially in alternative fuel-energy system such as the Hybrid system."

"Through the presentation of the Hybrid to TOC for training purposes, Honda Malaysia is pleased to be able to contribute back to the society especially in the area of training and human development. This is in line with Honda's mission to become a company that society wants to exist," added Mr. Fujimoto.

Mr. Fujimoto also commended The Otomotif College for their role in skills development and educating students in the automotive field.

At the event, Ms. Adelaine Foo, CEO and Founder of TOC said, "On behalf of TOC, we wish to thank Honda Malaysia for their generous contributions and support towards TOC and our education programmes. At TOC, we seek to work closely with partners in the automotive industry in order to provide valuable learning experience for our students. And having hands-on learning experience with an advanced and innovative technology like the Honda's Hybrid is indeed an invaluable educational experience for our students."

Honda has a long history in developing environmentally responsible technology. Its Compound Vortex Controlled Combustion (CVCC) technology introduced in 1972, was the first to pass the U.S. 1970 Clean Air Act emissions requirement without a catalyst. Honda's commitment to developing advanced technology has remained unabated and today, Honda's Hybrid raises the standard for environmental friendly, advanced automotive technology. Honda first introduced the Integrated Motor Assist, or better known as IMA, hybrid technology in 1999. This technology was extended to the Civic family in 2003 and over the years, Honda engineers have fine-tuned the system.

In August 2007, Honda Malaysia launched the 2nd Generation Civic Hybrid in Malaysia. With this launch, Honda Malaysia became the first car manufacturer to introduce the Hybrid and make it available to all Malaysians. The Civic Hybrid is built on a dream of developing green vehicle that is gentle on the environment, yet uncompromising on design aesthetics and driving pleasure. The Civic Hybrid is the embodiment of Honda's care to the environment around us, and this care extends to include Malaysia last year.


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