Kuala Lumpur, 21 November 2007 - The long-awaited All-New Honda Stream, the second generation of the stylish sporty 7-seater MPV (Multi-Purpose Vehicle) has finally arrived on Malaysian shores. The modern and dynamic looking new Stream, which was first introduced in Japan more than a year ago, was officially launched here today, making it available at all of authorized Honda dealers nationwide.
Brand Ambassadors with the All-New Honda Stream.
Brand Ambassadors with the Honda All-New Stream.
In his speech at the launch ceremony, Honda Malaysia Managing Director and Chief Executive Officer Mr. Atsushi Fujimoto thanked loyal customers for their interest in and patience for the arrival of the second-generation Stream. He also announced that all authorized Honda dealers will be offering the brand new Stream with more value packed in for customers.
Mr. Atsushi Fujimoto, MD & CEO of Honda Malaysia introducing the enhanced features in the New Honda Civic.
Speech by Mr. Yutaka Fujiwara (Representative of Automobile Development from Honda Motor Co. Ltd).
"At Honda, we pride ourselves in providing our customers with products and services of the highest quality at reasonable prices," said Mr. Fujimoto. "As such, customers are assured of the best quality and value when they purchase the All-New Stream from authorized Honda dealers which come with a 3-year warranty and free maintenance for the first six months. Customers who purchase from authorized Honda dealers are also entitled to a 15% off on All-New Stream parts throughout the sales period. Besides, Honda Malaysia will be making Modulo accessories available in January 2008 at all authorized Honda dealers."
Brand Ambassadors with the Honda All-New Stream.
Brand Ambassadors posing by the engine of the All-New Honda Stream.
Mr. Fujimoto also welcomed customers to visit any one of their 53 authorized Honda dealers for information and assistance on the All-New Honda Stream. "50 of our authorized Honda dealers are 3S Centers, which provide sales, service and spare parts facilities. All of our authorized Honda dealers are equipped with the most qualified sales personnel and technicians for our products," stressed Mr. Fujimoto.
Honda Stream was first developed to achieve a 7-seater value concept based on three themes: a design anticipating the changing needs and style of the 21st century; sporty performance for the individual; and an innovative approach to interior space, comfort and refinement.
From left : Mr. Yutaka Fujiwara (Representative of Automobile Development from Honda Motor Co. Ltd) & Mr. Atsushi Fujimoto (Managing Director & Chief Executive Officer of Honda Malaysia Sdn Bhd) with the All-New Honda Stream
From Left : Mr. Atsushi Fujimoto (Managing Director & Chief Executive Officer of Honda Malaysia Sdn Bhd) & Mr. Yutaka Fujiwara (Representative of Automobile Development from Honda Co. Ltd) with Brand Ambassadors and the All-New Honda Stream.
Mr. Yutaka Fujiwara, Representative of Automobile Development from Honda Motor Co. Ltd (Center) posing with Brand Ambassadors.
The latest generation Stream re-offers the same 7-seater concept with 2 bonuses -- a lower center of gravity with optimized flat floor design that heightens its sporty performance; and an even more dynamic exterior that accentuates its stylishness, giving customers the desired improvements in both style and performance without compromising on its functionality as a family car.
As such, the brand new Stream appeals to those who appreciate a young, urban and classy image, but need the practicality of a MPV. The newly improved features of All-New Stream are tailored to change customers' perception of the Honda Stream from a conventional MPV to a stylish and versatile "7-seater for two" that suits the lifestyle of young and urban individuals today who enjoy the fun of driving.
The All-New Stream's newly developed 1.8-liter i-VTEC engine delivers a powerful and smooth driving performance. It boasts a series of improvement from the previous generation, including a lowered overall height by 45mm, and a unique technology which Honda has mastered in perfection - low centre of gravity with optimized flat floor design, complemented by the front Macpherson Strut suspension with a new side cancellation spring which improves flat riding comfort.
The optimized flat floor design creates a lower centre of gravity, thereby giving the driver a more sophisticated handling and stable drive. The high-precision body uses strong, lightweight, high-tensile steel which enhances the vehicle's rigidity, and reduces the vehicle's weight by 10kg.
Interior wise, the All-New Stream breathes relaxation and quality. The side sill has been redesigned to attain an extra 20mm of width for passengers in the first and second rows. The use of a slim fuel tank permits a lower floor in the third row, while the reduced cross section in the rear frame results in more width. The floor tunnel has also been eliminated for a significant gain in leg room.
As of September 2007, close to 75,100 units of the All-New Honda Stream have been sold in Japan alone in the short year since its launch in Japan. The stylish and family-friendly MPV has also accumulated a string of award accolades in Asia, with the latest being Japan Car of the Year - Best Value; The Best Recreational Vehicle (Car and Driver Magazine, Hong Kong); Car of The Year 2006, Silver Prize (Car and Driver Magazine, Hong Kong); and Ten Best Car of the Year 2006 (Automobile Magazine, Hong Kong).
The All-New Honda Stream 1.8-liter i-VTEC is currently available in four color variants at all authorized Honda dealers: Nighthawk Black Pearl, Premium White Pearl, Royal Blue Pearl and Alabaster Silver Metallic.
Customers can now visit authorized Honda dealer showrooms nearby to view the All-New Honda Stream. For more information, please call Honda Toll Free number at 1-800-88-2020, or log on to Honda Malaysia's website at http://www.honda.com.my for more details.