Held at Sheraton Imperial, Kuala Lumpur on 7^th January 2011, Honda Malaysia gathered 203 representatives from 59 dealerships nationwide for a time of sharing and motivation towards Honda's vision for 2011 at the 2011 National Dealers Convention.

Honda Malaysia’s Top Management (From Left) Mr. Yoichiro Ueno, MD & CEO, Mr. Rohime Shafie, President & COO and Mr. Yuji Matsuzaki, Vice President.

Honda Dealers: (From left) Representatives from Wang Loo Motor Sdn. Bhd. and Syarikat Motor GS Tay Sdn. Bhd. paying close attention to this year’s direction.

National Dealers Convention (NDC) is an annual gathering of dealers together with the Honda Management Team to align themselves with the vision and commitment of the Honda brand. Besides the "Dealer of the Year" award, Honda Malaysia introduced a new award this year - "2010 Best Improvement Dealer in Sales & After Sales (SSI)".

(From left): Mr. Michael Lim Chee Keong, Mr. Eric Lim Chun Guan (Macinda Auto Sdn. Bhd.), Ms. Kelly Khor (HMSB), Julie Woon (emcee), Raphine Chew (HMSB) and Mr. Richard (Tenaga Setia Resources Sdn. Bhd.)

Members from Honda Malaysia and representative from Honda Dealers taking time to catch up before the event.

The new theme for 2011 "Rise Up and Take the Lead" seeks to exhort dealers that now is the time for them, together in partnership with Honda Malaysia to "RISE UP and TAKE THE LEAD" to bring the Honda brand to the next level.

“Rise Up and Take the Lead” the theme for the Honda Dealers to bring Honda to the next level.

The NDC was also an opportunity for the new Managing Director and Chief Executive Officer of Honda Malaysia, Yoichiro Ueno to meet all the Honda dealers for the first time.

MD & CEO, Mr. Yoichiro Ueno delivering his inspiring speech.

(From left): Mr. Sam Wong (Ban Lee Heng Motor Sdn. Bhd.), Mr. Yoichiro Ueno (HMSB), Mr. Billy Wong, Mr. Johnnie Wong (Ban Lee Heng Motor Sdn. Bhd.) and Mr. Takeshi Hirano (HMSB)

"In the last three years, Honda's sales volume has grown by 18,000 units with 2.1% increase of market share. I believe this achievement did not come easily but it was largely due to four important factors; a strong brand, strong products, a strong dealer network and our commitment to the customers in continuous improvement." said Mr. Ueno.

Mr. Ueno also reminded dealers that a strong brand cannot be established only by products. All the activities and communications that Honda's customers experience at the dealerships - that is also "Honda". Customers evaluate the Honda brand through their individual experience at dealerships and with the product.

Mr. Ueno urged all dealers to be proactive in providing new and better services to their customers in order to retain them.

President and COO of Honda Malaysia En. Rohime Shafie sharing his thoughts with distinction dealers.

Commenting on the accomplishment of the dealers, Encik Rohime Shafie, President and Chief Operating Officer of Honda Malaysia said, "We hope that all the dealers here, especially the award winners will indeed "Rise Up and Take the Lead" in bringing the Honda brand and business to the next level.

Macinda Auto was declared the Dealership of the Year. The 3S Centre is located in Kuantan and was officially launched in August 2008, making it the 54^th authorized Honda dealer in Malaysia.

Dealer of The Year - Macinda Auto (From left) Mr. Yoichiro Ueno (HMSB, MD & CEO), Dealer Owner of Macinda Auto, Mr. Jonathan Kok Keng Fai, Mr. Eric Lim Chun Guan (Sales Manager), Mr. Michael Lim Chee Keong (Service Manager) and Mr. Rohime Shafie (HMSB, President & COO)

Mr, Jonathan Kok Keng Fai, Dealer Owner of Macinda Auto said, "I am very pleased and honoured to receive this award. We are in our third year of operations but in this short time, we have benefited from the support, leadership and guidance rendered to us by the Honda team. We are committed to continue spreading the joy of owning a Honda to all our customers as we strive to provide the best in our sales and after-sales services. The team in Macinda Auto has worked hard and smart, always putting customer first in every area of 3S (sales, service and spare parts); which are all important factors that contributed to our achievement.

The highlight of NDC 2011 was definitely the awards ceremony, which saw the following awards given out:

Dealers of The Year Awards

The National Dealers Convention was an excellent occasion for Honda Malaysia and dealers to review every touch point and realign themselves to build a greater Honda experience for all Malaysians in 2011.

Dealer of The Year - Macinda Auto (From Left) Mr. Yoichiro Ueno (HMSB, MD & CEO), Dealer Owner of Macinda Auto, Mr. Jonathan Kok Keng Fai, Mr. Eric Lim Chun Guan (Sales Manager), Mr. Michael Lim Chee Keong (Service Manager) and Mr. Rohime Shafie (HMSB, President & COO).

Dealer of East Malaysia Region - Jimisar Motors (From Left) Jimisar Motors Sales Manager, Mr. Yeoh Khoon How, Service Manager Mr. Ng Kim Choon, Mr. Yoichiro Ueno, Dealer Owner of Jimisar Motors, Dato Mohammad B. Salleh @ Ismail Salleh, General Manager, En. Andy Ismail, En. Rohime Shafie.

Dealer of Southern Malaysia Region - Haslita Motor (From Left) Mr. Yoichiro Ueno, Haslita Motor Sales Manager, Mr. Lam Choon Siong, Service Manager, Mr. Tan Soon Yong, Ms Lam, En.Rohime Shafie.

Dealer of Northern Malaysia Region - Sendi Auto (From Left) Mr. Yoichiro Ueno, Dealer Owner of Sendi Auto, Mr. Steven Tan Choon Teck, Sales Manager, Ms. Wong Lee Swee, Service Manager, Mr. Michael Loh Chee Ming, En. Rohime Shafie.

Dealer of Central Malaysia Region - Actmar (From Left) Mr. Yoichiro Ueno, Dealer Owner of Actmar, Dato' Steven Tee Ah Seng, Sales Manager, Ms. Lim Sei Bee, Service Manager Mr. Edward Low Weng Choon, En. Rohime Shafie.

Best Improvement Dealer in Sales & After Sales (SSI) - Formula Venture (From Left) Vice President of Honda Malaysia, Mr Yuji Matsuzaki, Formula Venture Sales Manager, Mr. Ooi Weei Ming, Dealer Owner of Formula Venture, Ms. Connie Ng Shaik Ching, Service Manager, Mr. Teoh Chee Soon.