Honda Malaysia took concerns for the environment a step further with the donation of recycle bins to 31 schools in Malacca. Although it is not the first time that Honda is reaching out to show their care and concerns for the environment, it is the first time that Honda Malaysia is providing an opportunity for others to do something for the environment.

"We want to do more to increase the level of awareness of the environment and the impact of recycling to the environment. By providing these sets of 3 bins each to the schools, we hope to also spur this future generation, who will inherit the earth, to be more conscious of their actions and do something positive for the environment," said Mr Atsushi Fujimoto, Managing Director and Chief Executive Officer of Honda Malaysia Sdn Bhd.

The recycle bins were symbolically presented by Deputy General Manager of Procurement of Honda Malaysia, Encik Ainol Azmil bin Abu Bakar to Chief Assistant of the Alor Gajah District Education in Malacca, Encik Abu Bakar bin Awang in a simple ceremony at the Alor Gajah District Education office.

Six Honda associates, forming 3 groups of 2 each will be personally visiting the schools to present the bins to recycle paper (blue bin), glass (brown bin) and metal and plastic (red bin) respectively to the school principals and teachers. In addition to these bins, Honda also donated two posters specially designed by Honda associates, on how to use the recycle bins and to encourage the students to recycle. Altogether, 20 Sekolah Kebangsaan, 7 Chinese schools and 4 Tamil schools nearest to Honda's Malacca plant, will be receiving the recycle bins.

"We hope that this donation of the recycle bins will serve as a platform for the students in these schools to learn more about recycling and will help cultivate the habit of recycling among them," said Encik Ainol Azmil.

"This is Honda's commitment to environment which is also in line with our mission to become a company that society wants to exist. Besides this effort, we have also initiated the Rhino Rescue Project to help save our Sumatran Rhinos and environment, and for the less privilege youths, the Honda Dreams Fund provides a means for them to realize their dreams through education," he added.

The purchase of the recycle bins was funded by monies raised during Honda's Golf Tournament which was held in December 2007. More than RM6,400 were collected from the 128 players while Honda Malaysia doubled to amount for the purchase of the 31 sets of recycle bins.