Honda Malaysia emerged winners in four categories in the recently concluded NST-Maybank "Car of the Year 2008" Award. Specifically, Honda Malaysia won the Performance Car of The Year Below RM300K award with Civic Type R, Innovation Award with Civic Hybrid, The Midi MPV Car Of the Year award with Honda Stream and Premium Small Car of The Year award with the All-New Jazz.
Honda Malaysia Managing Director and Chief Executive Officer Mr. Atsushi Fujimoto said, "I am proud of the awards and that Honda is being recognized in the Malaysian market. In line with Honda's commitment of building life-long relationships with our customers, we always strive to provide highest quality products and services at reasonable prices. This win is a highlight and recognition on the efforts that Honda associates, dealers and business partners have put in."
The annual awards ceremony is the avenue for Cars, Bikes & Trucks, the motoring supplement of the News Straits Times newspaper, to acknowledge the efforts of all car manufacturers as well as serve as a guide to car buyers.
The well-received and ever-popular Civic Type R was rolled-out together with the Civic Hybrid in August last year. The Civic Type R is designed to be a true driver's car that gives speed, control and precision in one complete package. The Type R is the refinement of 15 years of technological progress and the expression of Honda's Racing DNA while the Civic Hybrid, is a green vehicle, that was first introduced in the market to stimulate public demand for more environmental friendly vehicle. The innovative IMA technology works hand in hand with the 1.3 i-VTEC engine to output more power, better fuel- efficiency, and lower emissions without compromising the performance. Honda is the pioneer and only car marque to offer hybrid vehicles to Malaysians.
The premium 5-door hatchback All-New Jazz provides customers the best value in a compact car with its class-leading spaciousness, comfort and best-in-class performance in a 1.5-litre segment. Meanwhile, the Midi MPV Car of The Year was awarded to the Stream, which offers dynamic exterior that accentuates its stylishness, giving customers the desired improvements in both style and performance without compromising on its functionality as a family car.
These recognitions will continue to spur Honda on its efforts to provide highest quality of products and services at reasonable price and to continuously strive in achieving Customer Satisfaction No.1.