Kuala Lumpur, 26 October 2016 – Malaysians will now have the never-before opportunity to ride on Honda’s personal mobility device,
UNI-CUB β, at ISETAN The Japan Store in Lot 10 Shopping Centre for a limited time.

The UNI-CUB β is making its debut in Malaysia in a collaboration between Honda Malaysia and ISETAN The Japan Store. The public can have a first-hand experience of this Honda advanced technology through a ten-minute ride on the UNI-CUB β. The demonstration and
ride-on sessions start from 11:00 am until 9:00 pm from 27 October to 24 November 2016 at the Technology & Promotion section of ISETAN
The Japan Store located at Ground Floor in Lot 10 Shopping Centre.

The name UNI-CUB is derived from the "UNI" in "unique," "universal" and "unicycle" while the "CUB" comes from Honda's well-known Cub series of motorcycles, signifying that UNI-CUB is a convenient device that anyone can use.

A personal mobility device designed for harmony with people featuring the World’s First Omni-Directional Driving Wheel System
(Honda Omni Traction Drive System), the UNI-CUB β provides freedom of movement going forward, backward, side-to-side and diagonally by shifting body weight. The combination of this unique wheel system with a compact size, comfortable saddle and Honda's proprietary balance control technology gives the rider the same freedom of movement that people enjoy when walking. The balance control technology of UNI-CUB β is part of the Honda Robotics family of technologies, which originates from Honda's research into humanoid robots, including ASIMO.

One of the advanced technologies from Japan, the UNI-CUB evolved from the U3-X which was demonstrated in Honda’s showcase during Kuala Lumpur International Motor Show (KLIMS) in 2010. Introduced in May 2012, the UNI-CUB aimed to offer ease of control and a high degree of mobility to riders in barrier-free indoor environments such as offices, shopping mall, airport, museum and library.

In 2013, Honda announced the enhanced version, the UNI-CUB β, designed to be even more user-friendly for a wider range of people. The UNI-CUB β is smaller and lighter than its previous version. A new design and materials were adopted to enhance the senses of unity of the user with the UNI-CUB β. In order to enhance usability, the ease of getting on and off the device was improved through the addition of a stand function. In April 2014, Honda began the UNI-CUB β rental service for business customers in Japan.

For more information on UNI-CUB β, please log on to http://world.honda.com/UNI-CUB

UNI-CUB β by Honda

UNI-CUB β demonstration and ride-on sessions will be held at ISETAN The Japan Store