Kuala Lumpur, 27 March 2021 – Honda Malaysia (or the Company) today shared the joy of achieving 1 million sales unit through a two-day vibrant event of the 1 Million Dreams Grand Finale. Filled with funfair-like activities, the event celebrates with all Malaysians who have spurred Honda Malaysia to continue moving forward on the road to success while providing a special occasion to present the Special Edition cars to four lucky winners listed in Table 1.

Table 1: The four winners of the “1 Million Special Edition” models

The event is the culmination of the many “1 Million Dreams Campaign” activities organised for the public in February and March 2021 as Honda Malaysia took to the nation to build excitement with Malaysians. The “1 Million Dreams Campaign” activities ran across all Honda authorised dealerships, while the Special Edition models were brought on a 1 Million Dreams Exhibition across states to meet fellow Malaysians.

Prominent brands, namely CUCKOO, Shopee and Watsons came onboard the celebration, adding further excitement with exclusive activities to reward their respective loyal customers. Since Honda Malaysia kicked off the campaign in February 2021, the response has been overwhelming and alongside the favourable feedback was the over 155,600 entries received in just one month! Honda Malaysia expressed their appreciation to all Malaysians who took part in the contest.

Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “The 1 millionth sale unit is an important milestone for Honda Malaysia since we began our sales journey in 2001. Over the years, we introduced many models with advanced technologies that were well received in the market, and became the segment leaders. Highly popular models such as the City, Civic and CR-V contributed to the overall 1 million sales units, accounting for 37%, 15% and 11% respectively. We would like to express our heartfelt gratitude to all Honda customers, members of the media, our dealer partners and the Malaysian Government for their unwavering support for Honda Malaysia. It is this strong support that has driven us to achieve the 1 millionth sale unit. I would also like to extend my heartiest congratulations to all the lucky winners. The seven winners will be the only seven people in Malaysia who own these one-of-a-kind Special Edition cars, which were uniquely designed to celebrate this major milestone.”

“In addition, Honda Malaysia allocated the Jazz 1 Million Edition specially for frontliners to win. This is our initiative to say thank you to all the frontliners who have been working tirelessly over the past year to protect the health and safety of everyone in Malaysia,” added Mr. Ishiyama.

Continuing the excitement, three of the Special Edition models, which are the BR‑V, All‑New City and HR-V, will be announced by CUCKOO, Shopee and Watsons in early April 2021. 

Honda Malaysia invites all Malaysians to visit the 1 Million Dreams Grand Finale Funfair with family and friends for an enjoyable outing on 27^th and 28^th March 2021 from 10am – 10pm at Bukit Jalil National Stadium car park C. Exciting activities in the form of Ferris Wheel, Merry-Go-Round, Bumper Cars, Paratrooper ride, Instax Photo-Booth, Food truck galore and free gifts await all Malaysians who visit the funfair ground. Admission is free for all.

Honda Malaysia emphasises that the event is strictly following the Standard Operating Procedures (SOPs) under the guidelines by Malaysian government. The funfair rides will be sanitized on a two-hourly cycle at a minimum, while the indoor games will undergo frequent sanitization. The test drive cars will be sanitized after each test drive. As added safety precaution, Honda Malaysia will be providing basic necessary protective items to all visitors of the 1 Million Dreams Grand Finale event. The Company also encourages visitors to follow the SOPs and practice physical distancing at all times.

The 1 Million Dreams Grand Finale is a celebration of Honda’s journey in Malaysia, starting from its sales in 2001 and establishment of No.1 Line in 2003. This was the start of many achievements to come, including the opening of the second production line at the Pegoh Plant in Melaka. With the expansion, Honda Malaysia was able to introduce more CKD models that fit every lifestyle. Currently, the Accord, New CR-V, Civic, HR-V, All‑New City, Jazz and BR-V are locally assembled at the Pegoh Plant. 

Throughout its progress, Honda Malaysia continued to push the boundaries with the introduction of Next Generation Advanced Technologies such as Sport Hybrid i-DCD, Honda SENSING and VTEC Turbocharged. Malaysia is the first country in the world to launch the All‑New City RS e:HEV equipped with Honda SENSING and Honda LaneWatch.

For more information on the 1 Million Dreams Grand Finale, customers can log onto www.honda.com.my or Honda Malaysia Official Facebook or call Honda Malaysia’s Toll-Free number at 1-800-88-2020. 

Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama and President and Chief Operating Officer Encik Sarly Adle Sarkum together with representatives of CUCKOO, Shopee and Watsons posing with the four winners of the 1 Million Special Edition models.

Back row, left to right:

·         Mr Kenneth Soh, Head of Shopee Mall, Shopee Malaysia

·         Encik Sarly Adle Sarkum, President and Chief Operating Officer of Honda Malaysia

·         Mr. Toichi Ishiyama, Managing Director and Chief Executive Officer of Honda Malaysia

·         Mr. Hoe Kian Choon, Founder & Chief Executive Officer CUCKOO International (MAL)  Sdn Bhd

·         Mr. Danny Hoh, Customer Director, Watsons Malaysia