We strive towards realising a collision-free society with our global safety concept, ‘Safety for Everyone’. This concept applies not only to automobile occupants and motorcycle riders, but everyone who shares the road.

Having studied past road accidents, the analysis shows that many fatal road accidents (including those which involve pedestrians) are caused by cars straying from their lanes. Thus, we developed Honda SENSING – a driver-assistive technology which detects and take actions to avoid situations such as one-car accident, collisions, pedestrian injuries and missed road signs for road users. It provides safety, while ensuring a fun drive.